Wednesday, February 26, 2014

Jodorowsky's Dune Ties To Giger's Panasonic Commercial

As though something possessed me, I needed to show a friend Giger's Japanese Panasonic Commercial. Immediately after, I showed the same friend the trailer for the upcoming documentary Jodorowsky's Dune. These two very different videos were connected. How did a Japanese commercial for a sound system connect to an un-produced sci-fi film?

Let's start with some back story. The artist H.R. Giger is best known for creating the design from Alien/s and the xenomorph itself. You can thank him for both the disgust and lust you have for the oddly erotic creature. Alejandro Jodorowsky is a eclectic director known for his bizarre and outlandish work that can be found mostly in the Criterion Collection. Watch Holy Mountain, it's the one film where Jesus eating himself makes the most sense ... for films in that criteria.

As the upcoming doc reveals in the trailer above, H.R. Giger worked on the unproduced Dune, but it seems he took his designs with him and possibly the model he created of a hideous moving palace and used them in a Japanese commercial for Panasonic for a new sound system at the time when the film fell through.

Why Panasonic chose such strange imagery is not known, you would have to ask the marketing of the time, which was 1985 and in Japan. The music playing for the ZONE Panasonic system commercial is also representative of the National Anthem, which begs more questions.

Jodorowsky's Dune will be out March 21 for consumption.