Here's an
interview with the dudes behind it, Matthew Kenyon and Robert Cooper, way back in 2011. They need the businesses sense of
Fangamer to get there work to the people. So on top of it getting
Kickstarted it needed someone else to control it's distribution. This was all planned after not being able to put an art show together. Unlike GameTee, who after getting Kickstarted operates their own business and distribution.
