If not, we highly recommend you do and go in blind. It's weird. And, though it fits with Gen Z, those who've been playing PC games and been watching anime since the 90's it's here for you too. Oh, and a great time piece as it take place right at the start of the 90's.
There's been some fun unofficial marketing since the movie has come out. Since the backrooms is based on internet lore businesses don't have to get approval to use the dreary look of the film for their ads. So IKEA Canada and McDonald's made some "interesting" choices promoting their brands as the movie just came out, but aren't official sponsors of it.
