Super Duper Vision: Infinity Vision, Disney's Sad, Sad Way To Scam You Because They Don't Have IMAX Screens When Avengers: Doomsday Comes Out

Super Duper Vision or as Disney has coined it "Infinity Vision" is a "new premier format" to watch Avengers: Doomsday in. Though, how that premier format doesn't need physical items to be screened in such a special and one would assume, higher price tag manner is interesting. As IMAX points below it's more than likely because they made a deal to screen the third Dune movie on IMAX screens that Disney has come up with this "scheme" or " new format."

 

IMAX's CFO says that InfinityVision is a marketing ploy.

“From our view, we feel it’s a marketing play to try and offset the fact that they don’t have an IMAX platform for ‘Avengers: Doomsday’” pic.twitter.com/H2v78wusGf

— DiscussingFilm (@DiscussingFilm) May 1, 2026

IMAX CFO comments on Disney introducing ‘Infinity Vision’ in response to ‘DUNE: PART 3’ holding the exclusive three-week IMAX theatrical release window over ‘AVENGERS: DOOMSDAY’:

“From our view, we feel it’s a marketing play to try and offset the fact that they don’t have an… pic.twitter.com/Iwv1IcDePG

— Pop Base (@PopBase) May 1, 2026

Imax exec offers retort to Disney's plan for an "Infinity Vision" certification for movie screens.

“From our view, we feel it’s a marketing play to try and offset the fact that they don’t have an Imax platform or brand for Avengers: Doomsday." https://t.co/LzDeE45a2t

— The Hollywood Reporter (@THR) May 1, 2026