Here's some of the activities taking place at the SEGA booth:
 |
| last year's booth |
Sonic 35th Anniversary: Sonic fans, get ready to discover your inner Sonic hero. Take a short quiz and watch your Chaos Emerald power up to full strength, reveal your ultimate hero, and strike a pose for an exclusive personalized digital photo. Stop by the booth and see the one and only Sonic the Hedgehog himself as we celebrate 35 years of adventure.
Persona5: The Phantom X: Enter a world beyond reality alongside Merope, concierge of the Velvet Room. Visit the Persona5: The Phantom X section and take a photo at the door to the Velvet Room, and receive exclusive items while supplies last! Quantities are limited, and items are available on a first-come, first-served basis.
Persona4 Revival Immersive Experience: Enter the world of P4R through a real-world themed area within the SEGA booth inspired by the game world! Fans will have a chance to capture the moment through a photo op and a surprise fan appreciation giveaway item while available!
"maimai DX" Free Play Corner: Fans can try out the hit music game maimai DX for free at Anime Expo. Pick a song from a variety of genres and receive a pair of gloves as a free gift while supplies last.
Metaphor: ReFantazio NSW2 Demo: Be the first to experience Metaphor: ReFantazio on Nintendo Switch 2 at the SEGA ATLUS booth! Play the Anime Expo demo and grab your FREE exclusive postcard while supplies last. Enter the royal tournament to fight for the throne and for the future!
Booth Giveaways: Stop by the SEGA booth for giveaways every day, including postcards, pins and posters. Additionally, each day of Anime Expo 2026, the SEGA Sonic team will be releasing a different exclusive giveaway poster to celebrate, including an Anime Expo exclusive Sonic Racing Manga Cover poster! Stop by to collect them all, while supplies last.
PERSONA 4 REVIVAL X THIRSTY WATERS
Persona fans, we can’t wait to welcome you to Junes Café! To celebrate the Persona 30th Anniversary, ATLUS and Thirsty Waters Premium Tea House are bringing a Junes inspired café experience to Anime Expo 2026 that is filled with Persona protagonist-inspired boba tea drinks, artisanal cookies, ice cream, exclusive merch and all the immersive Junes Café vibes your heart can handle.
Find Persona 30th x Thirsty Waters Junes Café at Peacock Place at L.A. Live, near the Beer Garden. We’ll also have a mobile cart nearby serving Persona-themed drinks. Stay tuned on socials for exact location details!
2/2 pic.twitter.com/aIIjV1Lrwf
— Deb JJ Lee @ AX Anime Expo A6 (@jdebbiel) June 18, 2026
anyways here's my ax catalogue #AX2026 #AXArtistAlley2026 pic.twitter.com/RZGlR30TUN
— genice @ AX a16 (@genicecream) June 23, 2026
Deb JJ Le's Howl Rips and Forbidden Spell stickers are too good to pass up. Meanwhile, it's hard to miss out on anything from Genice related to Delicious in Dungeon in the theme of Costco.