Monday, March 21, 2016

Movie Theater Hype: Regal L.A. LIVE: A Barco Innovation Center, Orgrim Statue

Regal LA Live will be seeing some big changes soon. We just got a press release about its team up with the not very well known Barcos technology company. This renames the theater to, get this, Regal L.A. LIVE: A Barco Innovation Center.Oh, that just rolls of the tongue.I still have problems calling the Nokia Theater the Microsoft Theater.

We have no word if that means the 4DX theater from CGV Cinemas is staying in, but below is a break down of the new additions to the theater and news of launch party open to the public on April 1st.

  • Barco Lobby Experience: Numerous digital displays, lights and other innovative technology will be installed throughout the lobby and concourse area, captivating moviegoers with the cinematic experience from the moment they step through the doors using light, sound and interactive content.
  • Barco Laser: Initially, two theater screens in the complex will be illuminated with Barco’s latest Flagship Laser projector, offering game-changing image quality with unprecedented brightness levels, increased contrast ratio, and vivid colors. All other cinema screens in the complex will be fitted with Barco Laser Phosphor projectors, turning Regal L.A. LIVE into the first all-laser multiplex on the U.S. West Coast, later this year.
  • Barco Escape: One auditorium will feature Barco Escape, the three-screen, panoramic movie format that offers the ultimate immersive cinema experience. Barco Escape debuted to the public with scenes in both The Maze Runner and Maze Runner: The Scorch Trials. Additionally, director Scott Waugh (Act of Valor and Need for Speed) is currently in preproduction on the first feature length Barco Escape film and is tentatively scheduled for a late 2016 release.
  • Immersive Sound: Multiple auditoriums will include the most advanced immersive sound technology from Barco and Auro technologies, featuring a new way of delivering audio that completely surrounds the moviegoer, generating the most natural and life-like audio experience imaginable.
Regal L.A. LIVE: A Barco Innovation Center will kick-off its public opening with a launch party celebration on April 1st from 6 p.m. to 10 p.m. with a block-party style event on the streets located in front of the theater at L.A. LIVE, the downtown entertainment district. Guests will be treated to a live DJ, street performers, local artists, and more. Moviegoers purchasing tickets for movies starting at 6 p.m. or later on April 1st, will receive a voucher for a free small popcorn and small fountain drink. To learn more about the block party and Regal L.A. LIVE: A Barco Innovation Center, please visit

You can snag a pic with the Orgrim statue, coming from the upcoming Warcraft movie at the following list of ArcLights on these dates.

March 17th  – ArcLight Beach Cities
March 31st – ArcLight Santa Monica
April 14th  – ArcLight Culver City
April 28th  – ArcLight Pasadena
May 13th  – ArcLight Sherman Oaks
May 26th  - ArcLight Hollywood