From a press release:
"We're thrilled to announce the world premiere of APOCALYPSE - the first ever real-time convention zombie infection game created by ScareLA in partnership with Gantom Lighting and Controls and Reel Guise Cosplay. The first guests to reserve their spot will enjoy 4 hour of gameplay spanning the entire ScareLA showfloor of over 100,000 sq. ft. interacting with real brain eating zombies, zombie hunters and more for FREE. So act fast - reserve your spot - or we'll eat your braaaaainzzzzz…"