This might be one of the strangest promotions from AMC ever. An Interstellar Unlimited Ticket that let's you see the movie Interstellar as much as you want.
From the press release:
"The INTERSTELLAR Unlimited Ticket price varies by location, ranging from
$19.99 to $34.99. All AMC Stubs members who have already purchased a
ticket to the movie can upgrade for $14.99.
A commemorative INTERSTELLAR pass will be issued, which can be used at
any AMC location playing the film. While the ticket is unlimited,
quantities are not, and guests are encouraged to get their Unlimited
Ticket while supplies last."
Oh, I think quantities are unlimited. Why...At first it seems like a joke. A pass to see the same movie over and over again. I've only ever heard of Star Wars fans doing this....