Friday, September 19, 2014

Metro... Screws Up Again with Racist Bus Ad

Is there no agency in LA that isn't poorly run or doing something crooked or dumb? The answer is no. The ever poorly run transportation service, our own Metro, recently had to pull bus ads with the words "Scary Bitch" on them. These were scene as sexist and racist to black actress Octavia Spencer for the upcoming show Red Band Society on Fox.

Metro let the ads be up for five weeks before taking them down. Metro doesn't control the ads, in it's infinite wisdom and inability to create a department to handle ads itself simply gave control over to CBS Outdoor for millions. CBS Outdoor handles all the big work. This work includes a very poorly run screening service.

The last contract between Metro and CBS Outdoor went for $110 million over five years, down from their previous contract.